Brand Guidelines

Thanks for your interest in LocalX! Our brand was born from the ground up as part of #LinkedInLocal and has grown into a global movement helping humans (re)connect offline.

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Introduction

These basic guidelines have been produced in order to maintain consistency when applying the LocalX brand. Unless otherwise stated please use the following rules to maintain visual consistency.

Design Rationale

The following design guidelines, used correctly, will create a consistent brand identity that is bold, confident, professional and instantly recognizable as LocalX. The design guidelines exist to help maintain brand consistency, however they remain flexible enough, in that printers and designers alike may interpret them to suit specific job criteria and adapt them to suit. Final approval of those interpretations should always rest with LocalX and these guidelines should enable you to present a consistent brand at all times.

Primary Color Pallet

Dark Blue

#1C6CB4

Medium Blue

#2F97D4

Light Blue

#4FC3F0

Light Grey

#BBBCBD

Dark Grey

#313639

Brand Typeface: Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.  While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width.  This makes for a more natural reading rhythm more commonly found in humanist and serif types.

Roboto – Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Roboto – Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Roboto – Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Roboto – Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Roboto – Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Roboto – Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Primary Logo

This is our main logo. Always use this version when you can.

Primary Logo Variations

Square Logo

This logo has been designed for use in small square/thin spaces. Please do not use it for any other situation.

Sqaure Logo Variations

Logo Lockup

We know that a critical component of your community is a local identity so we want to provide some basic guidelines on how to extend our brand for local use. While some users of our platform may opt to white label their  community, others will choose to show the LocalX name proudly and we love that.

General Group Naming Usage

For groups and chapters run on our platform please use the following naming convention. 

Localx{group name}

 

– or – 

Co-brand Lockup & Usage

For groups run on our platform with company/brand approval

{brand}Localx{groupname}

Example:

LinkedInLocalxLondon

Event Usage

For events run on our platform we’ve provided the following “Powered By” badge for your usage.

Logo Clearspace

Please make sure that other elements don’t interfere with our logo space.

Logo No No’s

We love our logo. We think it’s pretty great. So please take some time to treat it well.
This shows some of the things you should never do to our logo.

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